Certainty is gained from understanding
and the deeper the understanding, the greater the certainty.
The outcome is clarity of direction, and the confidence to expect success.
Our objective is to inform strategy.
At the end of the day, we design a research strategy that delivers what each client needs.
Success starts with a deeper, more robust understanding of customers. Understanding what motivates them to purchase in your category, what triggers a purchase occasion, what steps they undertake to research or buy, and what factors persuade them to choose your brand or a competitor's.
Understanding your market is critical for success. Who are your competitors? Who poses the biggest threat? What are their strengths and weaknesses? What can you learn from them? Questions that can all be answered with an objective competitor analysis.
Are there additional growth opportunities in your market? Who buys your product and who doesn’t? How do non-customers differ from existing customers? What do they know about your product/services and brand? Why are they loyal to certain brands and not others? How do you stack up?
Understanding the perceptions of key internal and external stakeholders is important in any business. With a stakeholder review, we can give your key stakeholders a say and provide them with an anonymous forum to voice and address the internal issues facing your business.
Product and concept testing allows you to cost-effectively vet potential offerings before undertaking costly production or developing go-to-market strategies. Identify leading candidates, estimate the size and value of the growth opportunity, and highlight product or messaging weaknesses at the very outset.
Published Research / Thought leadership
Sometimes research is part of a broader communications strategy where part of the value of the information gathered is in passing it along to select external audiences. We publish the results of numerous surveys for a variety of clients every year.