strategy should always be the bridge between insight and action, because...
We've identified new opportunities for
existing products, and new products for existing opportunities.
Building on deeper consumer insights, our strategic tools are that much sharper. We’ve helped clients turn ideas into entire organizations and helped refocus entire organizations into multiple, market-centric brands.
Objectivity is one of the key elements of our external review process. We have the advantage of having no vested interest in the outcome of these assignments. Our experienced team guide you and your team through a highly interactive exercise designed to maximize marketing ROI.
Will this work? Is there a market? Who will buy it? What need does it satisfy? How would we bring it to market? These are some of the questions a feasibility process is designed
Brand Strategy is at the very heart of what we do. Clearly enunciating who you are is a critical element in building brands that stand the test of time (not to mention the competition).
Once you've identified where your brand is going, we can draw a map that gets you there successfully. Developing metrics based on a clear understanding of your market comes next. Helping you through the logistics associated with execution is what sets us apart.
Where does your brand live? Is it a place that you can defend? Who are your neighbours? Is your understanding of your positioning consistent with the perceptions of your internal and external stakeholders? Do you aspire to live somewhere else? Why? Is this aspirational positioning realistic? How?
How does your corporate brand relate to your product brands? How do your individual product brands relate to each other? What is the common DNA? How is it woven into the respective brands? Have your product brands grown or morphed to where they may require rebranding?
You know you have a viable product. Now you need to develop a plan that ensures a successful launch. From messaging to logistics, this is the step that sets you in motion.