who are we?

peter irving

Peter admits that the concerto model is an overnight success, 27 years in the making. The idea, recalls Peter, first came to him in graduate school at the University of Notre Dame. “It struck me that the traditional marketing process was a flawed, subjective crap shoot. There’s little analytical credibility in a beauty contest.” So he has dedicated his career to arming his clients with strategic counsel and brand ideas that are founded on sound empirical data, intended to deliver real business results. Peter is certain of concerto’s certainty.