On Dec 15, 2011, Partner at Concerto Marketing Group, Rob Dawson, was also invited to speak on The CKNW Morning News with Philip Till for an interview about Concerto’s latest research study, The Community Trust Report.

Rob provided a brief summary of The Community Trust Report findings with a focus on the benefits of trust and on the different trust scores between Vancouver, Montreal and Toronto. He also compared measures for each city’s police department and NHL hockey team.

The Community Trust Report was completed by Concerto Marketing and Research Now, and explored the topic of community trust in public institutions and political leaders. It involved online surveys with 1500 people from Toronto, Montreal and Vancouver, and used a proprietary model (HuTrust) to measure the psychological drivers of trust.

For a recording of Rob Dawson on The CKNW Morning News with Philip Till please see the audio player below:

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On Dec 14, 2011, Partner at Concerto Marketing Group, Rob Dawson, was invited to speak on CKNW AM 980′s The Simi Sara Show in light of Concerto’s latest research study, The Community Trust Report.

Simi was keen to explore how individuals come to develop trust in their community.

The Community Trust Report was completed by Concerto Marketing and Research Now, and explored the topic of community trust in public institutions and political leaders. It involved online surveys with 1500 people from Toronto, Montreal and Vancouver, and used a proprietary model (HuTrust) to measure the psychological drivers of trust.

For a recording of Rob Dawson on The Simi Sara Show, please see the audio player below:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

On Wednesday December 15th, The Community Trust Report appeared in the Metro with a feature article titled, ‘Vancouver less trusting of cops: Survey.’

To quote from the article, ‘Trust in the VPD is markedly lower than the usual high-70-percentile enjoyed by major institutions.’

The Community Trust Report was completed by Concerto Marketing and Research Now, and explored the topic of community trust in public institutions and political leaders. It involved online surveys with 1500 people from Toronto, Montreal and Vancouver, and used a proprietary model (HuTrust) to measure the psychological drivers of trust.

For more information on the article, please see the links below:

- Community Trust: Metro, Dec 15 2011

On Wednesday December 14th, The Community Trust Report appeared on NEWS1130 in a feature article titled, ‘Vancouver less trusting of police, transit: poll.’ 

To quote from the article, “People were also asked about how much they trust their politicians. Vancouver Mayor Gregor Robertson scored 33 per cent while Premier Christy Clark got a 41 per cent rating. Both are slightly behind their Ontario counterparts, but far ahead of those in Quebec where no politician scored over 24 per cent. The survey also asked about hockey, and the Canucks are on top with a 58 per cent trust rating, beating the Leafs and the Canadians.”

The Community Trust Report was completed by Concerto Marketing and Research Now, and explored the topic of community trust in public institutions and political leaders. It involved online surveys with 1500 people from Toronto, Montreal and Vancouver, and used a proprietary model (HuTrust) to measure the psychological drivers of trust.

For more information on the article, please see the links below:

- Community Trust: News1130, Dec 14 2011