Google on Top:

81% in Vancouver

83% in Toronto

 

In a recent front page article, the Vancouver Sun featured results of the 2013 Concerto Trust Report specifically related to tech brands. Our research shows that in Vancouver, people are more trusting of tech giants such as Google, Apple and Microsoft than they are of politicians, the police or other brands tested. Two exceptions, however, are Facebook and Blackberry. Trust in the social media pioneer hovers around 36% and RIM’s brand is trusted by only 40%, compared to 70%+ scores for the other tech co’s.

Full article: CLICK HERE

National newspaper article covers the Concerto study and the HuTrust methodology

The National Post ran a feature article February 19th on the 2013 Concerto Trust Report. The article discusses the specific findings of Concerto Marketing’s study on trust in Vancouver and Toronto. In addition, details of the HuTrust model and the 6 drivers of trust are highlighted.

Excerpt…

In Toronto and Vancouver, Canadians trust Google more than Stephen Harper, survey shows

In its Community and Brand Trust Survey, B.C.’s Concerto Marketing Group shows a difference in the trust Torontonians and Vancouverites have for the institutions around them, from banks to mayors.

“Right off the bat we see that people in Toronto, pretty much across the board, are more trusting than people in Vancouver,” said Rob Dawson of Concerto. He said this reflects an independent, populist, Western mindset. “Our model shows that trust isn’t formed just one way, it’s formed through a variety of factors coming together, and if something happens to break that trust or shift it, it does take time to build it back up again.”

Full article: CLICK HERE

Key findings from the 2013 Concerto Trust Report were recently highlighted on News 1130 radio.

The story pointed to the fact that tech giants such as Google, Apple and Microsoft are more highly trusted than politicians, police or banks.

Full story CLICK HERE