Concerto Collaborates on the Award Winning ‘Milk Every Moment’ Campaign:
Concerto has been working with the dairy marketing boards of Canada since 2008. Our focus has been to identify under-served target audiences and dive deep into their lives and lifestyles to uncover the emotional drivers of their behaviour. Whether it is to understand the family dynamics around meals, the perceptions and influences of fitness leaders or the emotional connections parents and teens have with milk, we’ve always thoroughly enjoyed the collaboration with our clients and their agency.
Concerto’s latest project with milk culminated in the development of the ‘Milk Every Moment’ campaign by DDB Canada; launched nationally in June 2013. The in-depth, qualitative and quantitative research and strategy work that Concerto conducted prior to this campaign was showcased in the Market Research Intelligence Association’s VUE magazine this November.
The campaign was recently recognized with 5 Lotus Awards for creative excellence. We’re pleased to have been part of this collaboration and congratulate our friends at the Strategic Milk Alliance and DDB for this success.
Campaign Website: http://milkeverymoment.ca/