Our Creative Director, Craig Redmond, was featured in the January issue of Strategy Magazine with an article titled, ‘Those who don’t think, aggregate’. In the article, he highlights work done by Concerto researchers for Dell and Intel as an example of brand leaders seeking out original ideas that will stand out from the ‘tsunami of sameness’.

This month, concerto marketing was included in the Human Resource Management Association’s quarterly magazine PeopleTalk. The article was written by Nick Black, and helps explain the importance of measuring, managing and building trust in organizations and brands.

Below is a full copy of the HRMA article, including some fascinating brand trust metrics for two major coffee brands we studied in Canada; Starbucks and Tim Hortons.

Concerto was mentioned recently by High Net Worth guru, Thane Stenner in an article entitled ‘Becoming The Media’. Stenner generously credited concerto with helping him secure the coveted role of serial columnist with the Globe and Mail.

Our Creative Director, Craig Redmond is featured in Strategy Magazine’s Agency of the Year issue, with an article titled Don’t throw the baby out with the fish paper. In the article, Craig discusses the always controversial subject of Creative Award shows – the victors and the victims.