On Thursday February 14th, Concerto Marketing Group will be presenting on ‘Digital Youth’ at the 6th Annual Social Media Marketing Conference. Drawing on findings from a recent youth study, Nick Black from Concerto will be sharing key trends and online motivations with Digital Youth. The Digital Youth research, conducted in June 2012, used statistics and psychology to explore the digital motivations of 1905 North American teenagers.

The Annual Social Media Marketing Conference is a two-day event in Toronto organized by Open Dialogue. It provides senior marketers and business professionals with insight into the rapidly changing social media landscape, and how to engage people through social media communication.

For more information on this conference, please click on the link below:
- Annual Social Media Marketing Conference: Digital Youth (February 14th)

On Thursday November 29th, Concerto Marketing Group will be participating as a sponsor and presenter on ‘The Future of Milk’ at the Annual Dairy Industry Conference. Drawing on two years of research and strategy, Nick Black from Concerto will be sharing key market trends on milk and meal behavior. The project, conducted from February 2011 to September 2012, used statistics and psychology to explore the dairy consumption of teenagers and adults across Canada.

The Annual Dairy Industry Conference is a three-day event in Vancouver organized by the BC Dairy Association and the BC Milk Marketing Board. It provides dairy producers and industry affiliates from across North America the unique opportunity to gather under one roof.

For more information on this conference, please click on the link below:

- Annual Dairy Industry Conference: The Future of Milk (November 29th)

On Friday October 26th, Concerto Marketing Group will be presenting a webinar on ‘Digital Teens: The Drivers of Digital Behavior.’ Alongside Cindy Solomon from the AIPMM, Nick Black from Concerto will provide an overview of our latest research on Digital Teens. The study, completed in June 2012, used psychology and statistics to explore the online behavior of over 1905 Digital Teens.

Founded in 1998, the Association of International Product Marketing and Management (AIPMM) is the world’s largest product marketing and management association, promoting “worldwide excellence in product management education, training, certification and professional networking.” The host of AIPMM’s weekly webinar is Cindy Solomon, founder of the Global Product Management Talk, host of StartUPTalk Radio and organizer of Startup Product Talks San Francisco.

For more information on this webinar, please click on the link below:
- AIPMM Webinar: Digital Teens (October 26th)