This morning Nick Black, Senior Associate at concerto marketing, presented a Marketing Seminar to the BC Food Processors Association.

The topic of his presentation was “An Introduction to Morphological Research & Strategy”. Attendees were exposed to global research in the dairy category and shown how psychological motivations can be used for food marketing and innovation.

More information on the presentation can be found at the BCFPA website.

This morning Nick Black, Senior Associate at concerto marketing, presented at a Breakfast Event for the BC American Marketing Association and the Market Research & Intelligence Association.

The topic of his presentation was “Understanding WHY: Using Morphological Research to uncover the psycho:logic behind consumer behaviour and brands”

Attendees were amongst the first marketers in North America to be exposed to Morphological Market Research & Strategy. Drawing on case studies and tools from around the world, Nick shared the psychology behind product usage, brand trust and innovation.

More information on the presentation can be found at the following MRIA or BCAMA websites.