Nick Black, Senior Associate at concerto marketing, recently presented at the Association of International Product Marketing & Management Conference in McLean Virginia, USA.

The topic of his presentation was “Morphological Psychology – Understanding the Mind of Your Market”. Attendees from across North America were given insights into shopper behavior, and how understanding psychological motivations can help increase product and category sales.

According to Paula Gray, Vice President of the AIPMM, the presentation “had the audience on the edge of their seats”. More information on the presentation can be found at the AIPMM.