Archive for March, 2009

Concerto is presenting at the Me Inc. 2009 Conference

Friday, March 20th, 2009

me-incNick Black, Vice President at concerto marketing, will be presenting at the Me Inc. 2009 Conference on Friday March 27th. The topic of his presentation will be ‘Research & Strategy - Facts & Feelings’.

The conference is designed as a convergence point for university students and industry professionals, and will help business students “define their values, discover their options, and direct their futures”.

More information on the event can be found at the Me Inc. website.

Concerto Judges at UBCMA - Battle of the Ads

Thursday, March 19th, 2009

ubcma2Craig Redmond, Creative Director at concerto marketing, was a judge at the UBC Marketing Association, Battle of the Ads Competition. Occurring last night, the competition required students to pit their ‘creative and strategic skills against other students by taking a step into an advertiser’s shoes’.

According to Craig, “the winning team delivered a smart and lasting strategic idea capped off with a memorably charming creative execution. And they did so with heaps of confidence and a little bid of Barnum and Bailey thrown in for good measure”.

More information on the competition can be found at the UBCMA website.

Interview: The Face of Marketing

Wednesday, March 18th, 2009

smart-savvy-logoRob Dawson, Partner at concerto, was interviewed today by Smart Savvy & Associates for their blog series titled ‘10 Minutes with’. The latest in a series of interviews with Vancouver’s leading marketers, Rob was asked to share his views on current trends, sources of learning and insights gained from his career in marketing.

To view part one of this interview, click here: Smart Savvy Blog

To view part two of this interview, click here: Smart Savvy Blog

Naughty Little Tea Company

Sunday, March 15th, 2009

nltc1A naughty little beverage that concerto is helping develop, research and launch, sends out an appropriate little tease with a titillating micro-site.

To check out the site, click here: naughtylittletea