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Craig Redmond, Creative Director at concerto marketing, wrote an article for the May issue of Strategy Magazine. Titled “Here’s llama spit in yer eye”, the article takes a look at the incongruous ambitions of advertising agencies versus research firms and how an entirely new model is imperative to marketing clients.
To read the article, click here: Strategy Article
Nick Black, Vice President at concerto marketing, was the keynote speaker at the BC Dairy Foundation 9th Annual Nutrition Forum on Wednesday, April 29th. The topic of his presentation was “Our ways of eating: The modern psychology of meals”.
Attended by over one-hundred nutrition education professionals from the Pacific Northwest, this forum explored the topic of family meals and shared successful programs that reconnect food and fun.
More information on the event can be found here: BCDF Forum Overview
Nick Black, Vice President at concerto marketing, has joined the Marketing and Membership Committee of the BC Food Processors Association.
The committee aims to enhance the competitive position of BC food processors by building BC’s reputation as a leader in health and lifestyle oriented foods.
More information on the committee can be found at the BCFPA website.
            
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