Nick Black, Vice President at concerto marketing, and Sydney Massey, Director at the BC Dairy Foundation, presented at the Market Research and Intelligence Association 2009 National Conference on Monday, May 26th. The topic of their presentation was “Eating Together: A study of eating behaviour using morphological psychology”.

Attended by hundreds of market researchers, clients and academics from across North America, the annual conference was an opportunity to share new methodologies and research topics that were based in solid research results. Other speakers at the conference included Dr. Chuck Chakrapani (Ted Rogers School of Management) and Prof. Ralph Oliva (Penn State University).

More information on the conference can be found here: MRIA 2009

Nick Black, Vice President at concerto marketing, presented a webinar for the Association of International Product Marketing and Management on Thursday, April 30th. The topic of his presentation was “The six drivers of trust: How trust sells products and builds brands”.

In the presentation, Nick used a proprietary model and groundbreaking findings from a recent North American Brand Trust Study to explain:
1. Why trust is the key to selling products and building brands
2. What the six drivers of trust are
3. How products and brands can harness trust 

An audio-visual copy of the webinar can be found here: AIPMM Events

For further information on the 2009 Brand Trust Study and its findings, please contact concerto marketing directly at: info@concertomarketing.com