Concerto was featured on bestadsontv.com for its heartfelt safety message on behalf of Northwest Tank Lines and its renowned reputation for driver excellence.
Archive for June, 2009
Northwest Tank Lines featured online
Thursday, June 25th, 2009The power of a 20% insight
Friday, June 19th, 2009“If you want a great idea in your business, you have to start with a fundamentally great insight” - Patrick Edson, VP Marketing & Innovation, Miller Coors.
The following 3-minute video is worth watching. Patrick reveals the driving force behind the company’s 14 consecutive quarters of growth - the 20% insight:
Concerto in Strategy Magazine (June)
Monday, June 8th, 2009
Craig Redmond, Creative Director at concerto marketing, wrote an article for the June issue of Strategy Magazine. Titled ‘Mining insights means eating a little coal’, the article takes a look at the ever-increasing importance of consumer insight led strategy and creative in this promiscuous, ‘attention deficit’ economy.
To read the article, click here: Strategy Article
Concerto hosts Top Grads event
Wednesday, June 3rd, 2009
June 2nd, concerto marketing hosted the finale for the inaugural BC Top Grads program.
Organized by Smart Savvy + Associates, the program provided an opportunity for graduating marketing and communication students at any of British Columbia’s post-secondary institutions, to get introduced to some of the lower-mainland’s best employers.
For more information on the contest, participants and judges click here: Smart Savvy Blog
