Archive for April, 2010

Eagle Ridge Hospital: Golf for a Cause

Thursday, April 29th, 2010

eagle3 Concerto’s work was once again featured on the international advertising stage. This wonderful creative piece was made for Eagle Ridge Hospital’s charity golf event.

Links to the sites are listed below:

- AdofDaMonth: Golf For A Cause

- BestAdsOnTV: Golf For A Cause

- Advertolog: Golf For A Cause

Concerto Presents in Manitoba

Tuesday, April 27th, 2010

manitoba2Last week Concerto Marketing took a road trip to the unseasonably sunny province of Manitoba. Nick Black, Vice-President at Concerto, was invited by the Dairy Farmers of Manitoba to give a keynote address at their Annual Nutrition Forum on Friday April 24th. The keynote provided an overview of our 2009 Better Together Study, exploring the motivations and drivers behind family meals.

We also managed to squeeze in a luncheon with the MRIA Prairie Chapter on Thursday April 22nd. This was an interactive session, designed to share our qualitative research methodologies with other members of the Canadian market research community.

More information on the presentations can be found below:

- MRIA Prairie Chapter Luncheon (April 22nd)

- Dairy Farmers of Manitoba Nutrition Forum (April 23rd)

Work Smart - Why You Should Eat Frogs In The Morning

Tuesday, April 27th, 2010

Fast Company magazine has a great online video series for juicing your workday and getting the most out of your 8 hours, without feeling squeezed.

The best tip? Do the ugly things first thing. Mark Twain famously said that if the first thing you do in the morning is eat a live frog, you can go through the rest of the day knowing the worst is behind you. Make your list (choose your frog) at the end of each day to tackle in the morning, it’s a great habit to get into and will reduce your stress later in the day as you choose the items you are more likely to procrastinate on.

Check out the article here on making your mornings work, and the full series is available here updated once a week.  It’s a great series with everything covered from leadership to productivity, written by Gina Trapani the founding editor of Lifehacker.com.