On Wednesday December 14th, The Community Trust Report made front page news in the Vancouver Sun in a feature article titled, ‘Our Trust Meter: Vancouverites reveal their level of trust in politicians, police and the Vancouver Canucks.’
To quote from article, “Trust is the glue that holds communities together and drives dynamic cities, according to the authors of new research on attitudes toward Canada’s best known public institutions and politicians.”
The Communtiy Trust Report was completed by Concerto Marketing Group and Research Now, and explored the topic of community trust in public institutions and political leaders. It involved online surveys with 1500 people from Toronto, Montreal and Vancouver, and used a proprietary model (HuTrust) to measure the psychological drivers of trust.
For more information on the article, please see the links below:
Vice-President at Concerto Marketing Group, Nick Black's expertise is in market research and strategy.