On Wednesday December 15th, The Community Trust Report appeared in the Metro with a feature article titled, ‘Vancouver less trusting of cops: Survey.’
To quote from the article, ‘Trust in the VPD is markedly lower than the usual high-70-percentile enjoyed by major institutions.’
The Community Trust Report was completed by Concerto Marketing and Research Now, and explored the topic of community trust in public institutions and political leaders. It involved online surveys with 1500 people from Toronto, Montreal and Vancouver, and used a proprietary model (HuTrust) to measure the psychological drivers of trust.
For more information on the article, please see the links below:
- Community Trust: Metro, Dec 15 2011
Strategic Insight Associate at Concerto Marketing Group, Justin Sabarre's expertise lies in research and strategy. He has a strong interest in consumer behavior and has worked with various multinational clients including Intel, Toyota, and Samsung.