April 27th, 2010
Last week Concerto Marketing took a road trip to the unseasonably sunny province of Manitoba. Nick Black, Vice-President at Concerto, was invited by the Dairy Farmers of Manitoba to give a keynote address at their Annual Nutrition Forum on Friday April 24th. The keynote provided an overview of our 2009 Better Together Study, exploring the motivations and drivers behind family meals.
We also managed to squeeze in a luncheon with the MRIA Prairie Chapter on Thursday April 22nd. This was an interactive session, designed to share our qualitative research methodologies with other members of the Canadian market research community.
More information on the presentations can be found below:
- MRIA Prairie Chapter Luncheon (April 22nd)
- Dairy Farmers of Manitoba Nutrition Forum (April 23rd)
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April 27th, 2010
Fast Company magazine has a great online video series for juicing your workday and getting the most out of your 8 hours, without feeling squeezed.
The best tip? Do the ugly things first thing. Mark Twain famously said that if the first thing you do in the morning is eat a live frog, you can go through the rest of the day knowing the worst is behind you. Make your list (choose your frog) at the end of each day to tackle in the morning, it’s a great habit to get into and will reduce your stress later in the day as you choose the items you are more likely to procrastinate on.
Check out the article here on making your mornings work, and the full series is available here updated once a week. It’s a great series with everything covered from leadership to productivity, written by Gina Trapani the founding editor of Lifehacker.com.
Tags: Leadership, Productivity
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March 4th, 2010
The insurance industry is a complex and ever-changing sector of the Canadian economy with many stakeholders. Recently, Concerto helped bring certainty and clarity on the industry to the Canadian Independent Adjusters’ Association (CIAA) through an innovative project. By conducting a comprehensive study of stakeholder perceptions, Concerto provided the CIAA with key insights that helped the association establish its strategic priorities. The project was managed by Concerto Research Director Clay Olsen and the results delivered by Partner Rob Dawson in a day long strategy forum that brought representatives from every facet of the industry together. The work was featured as the cover story in the CIAA’s national magazine.
Read the full article here
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January 28th, 2010
Our Creative Director, Craig Redmond, was featured in the January issue of Strategy Magazine with an article titled, ‘Those who don’t think, aggregate’. In the article, he highlights work done by Concerto researchers for Dell and Intel as an example of brand leaders seeking out original ideas that will stand out from the ‘tsunami of sameness’.
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